Chris Reiff

Manager Product Design, Hasbro
Chris Reiff grew up playing with the original Kenner Star Wars™ toys and has worked professionally on Star Wars™ projects for nearly 30 years, spanning everything from books to toys, collectibles, and even theme parks. He joined Hasbro in 2020 and now leads their Star Wars™ fan-focused design team for products including HasLab, The Black Series, The Vintage Collection, and the Retro Collection